Training Program Details

ISO Marketing & Promotion for International Standards

Place	Qatar
Seats	Open
From	23/11/2008
To	25/11/2008

Subjects

1. the ISO system in general and the role of the ISO Central Secretariat in particular
2. marketing in general and marketing in the ISO system in particular
3. basic policies governing marketing in the ISO system
4. the Importance of copyright and the protection of ISO’s intellectual property
5. ISO POCOSA 2005 ISO Policies and Procedures for Copyright, Copyright Exploitation Rights and Sales of ISO Publications
6. the product mix, including the use of the ISOSTD server
7. the price mix, including the pricing structure, royalties and retrocessions
8. the place mix
9. the promotion mix, including the use of the ISO Marketing and Communication Web site.

Lecturers

1. ISO

Intended Audiance

1. marketing and sales officers of ISO member bodies and correspondent members and their staff
2. communication officers and their staff

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